PatientPop does have a scanner, which is pretty reliable, and before you use PatientPop, it’s going to show you probably a lot of red errors. Does PatientPop offer anything?īeck: Yes. You mentioned there’s certain things out there where they can help you scan the web. Some of those platforms are going to do not so good of a job, so you might have a lot of issues, like finding duplicate profiles and things like that. I think you should do a Google Map search, do a search within Yelp, within Healthgrades, within Vitals, within those profiles that you really care about, and see what shows up.Ī lot of those places do a good job of managing listings, there’s not a lot of duplicates. There are different kinds of services and kind of scanners that you’ll see that will help you do this, but to get 100 percent coverage, it’s going to be pretty difficult. Search for your name, plus, whatever site you’re concerned about, see what shows up. You can always perform Google searches with different permutations of name, address, and phone number - we’ll refer to that as a NAP throughout the podcast. You probably care about the ones we’ve already mentioned, so start there. I think it’s probably best to start with what you care about. How can doctors discover all the places they’re listed online if they want to see if they have any inaccuracies?īeck: That’s going to be quite tedious to find all of your online directories, because there are so many - they are everywhere. I’m in the market for a new pediatrician, and I went directly to Yelp. Read: How the internet changed the way new patients find a physician That’s why those things like Google and Yelp are really growing. People shop for doctors, almost the same way they shop for anything now. It’s an interesting difference between a provider’s perspective and a consumer’s perspective. But when I talk to people, my friends for example, when they’re looking for a doctor, they’re probably going to look on Google and on Yelp. We get a lot of clients that are really concerned about their Healthgrades and Vitals profiles, as they should be. It’s important that doctors are actually found on any site we’re used to.īeck: Yes. It’s interesting because, we as the patient, we’re acting like consumers nowadays more so than anything. You said, the big ones for all consumers overall are Google and Yelp, but the ones for healthcare are more specifically like Vitals, Healthgrades, that sort of thing. Those are namely Healthgrades, Vitals, WebMD, MD.com, as well. Then we do also focus on healthcare-specific listings. Those are two big ones that we focus on a lot. Those are two places that all consumers - not just for healthcare but for restaurants or any kind of business - they’re going to be on Google and Yelp. Neyer: What are those handful that you should really focus on?īeck: The handful are the really high impact listings. There’s probably only a handful of ones that you really need to focus on, both general business directories and healthcare-specific ones, but you can find your information everywhere, really. You can find your information over hundreds of different directories. They’re not specifically all for healthcare, but there’s business directories of all kinds. About how many different online directories are there where a local health care practice could or should be listed?īeck: There are hundreds of online directories. Sander has extensive experience helping doctors and other providers audit and optimize their online directory listings. Joining me today is Sander Beck, PatientPop manager of onboarding services. Hi and welcome to The Practice Growth Podcast, the doctor’s resource for marketing and managing a thriving healthcare practice. ![]() How can you determine how you look on online directories? And how can you fix inaccuracies? We answer these questions and more in today’s episode. Too often, those listings contain inaccurate information that negatively impact their search engine rankings, confuse prospective patients, and ultimately damage their online reputation overall. Many doctors don’t realize it, but they already have listings on business and healthcare directories like Foursquare, Vitals, and several dozen others. Most people today wouldn’t even think to open a phone book - but they might consider the digital alternative: online directories. Jessica Neyer: To find a new doctor 20 years ago, a person might have thumbed through the Yellow Pages.
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